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As 2025 begins, artificial intelligence (AI), cloud-native architecture, and automation have emerged as three foundational technologies shaping business strategy across industries. Not only large enterprises but also creative firms, digital agencies and marketing startups are under increasing pressure to adapt to these trends to maintain competitiveness.
However, many agencies in Vietnam still lack specialized AI and Cloud talent, while the cost of hiring or training in-house teams remains prohibitively high. This reality is driving a strong rise in demand for technology outsourcing partners in recent years.
AI – From a Highlighted Technology to a Required Capability
Recent technology reports show unprecedented acceleration in applied AI throughout 2025:
- AI content-generation systems now demonstrate deeper contextual understanding.
- Real-time user data analysis enables hyper-personalized ads and customer journeys.
- Agencies are beginning to deploy AI Agents to replace manual campaign workflows.
AI is no longer a “supporting tool.” It has become a core capability determining an agency’s speed, efficiency, and competitive advantage.
Cloud-Native – A Flexible Infrastructure for Large-Scale Campaigns
Cloud-native architecture is considered one of the most critical technology pillars of 2025. Built on microservices, containerization and serverless computing, cloud-native systems help agencies:
- Accelerate digital product deployment
- Reduce downtime risks during high-volume campaigns
- Optimize infrastructure costs versus traditional servers
- Scale services based on client demand
For agencies handling seasonal campaigns or sudden spikes in traffic, cloud-native infrastructure is no longer optional—it is essential.
Automation – A Key Driver of Operational Efficiency
Automation is reshaping how agencies operate, from project management and campaign reporting to testing and AI
12 Criteria for Choosing the Right Offshore Partner for Outsourcing Agencies